KEY TAKEAWAY: Why is most DTC marketing so ineffective? Primarily because DTC marketers are not willing to acknowledge that marketing has changed dramatically in the last five years.
Category Archive: As I See It
KEY TAKEAWAY: Eyeforpharma survey’s findings show that investment in DTC may be increasing but its effectiveness is decreasing. Numerous studies have shown that DTC TV spots are less than 20% effective in driving patients into their doctors to ask for an Rx. So the question becomes “why?” are DTC marketers so in love with TV?
Barry Werth, who has written two fine books about the biotech company Vertex,and says the the reason pharma raises prices is simple: “Because they can.”.
KEY TAKEAWAY: Investment in DTC promotion shows no signs of slowing; pharma has been steadily increasing expenditure since 2012, and data for the period October 2015 to September 2016 show a rise of 18% on the previous year With the total for this period reaching $6bn, 2016 looks likely to have been a record year.
KEY TAKEAWAY: Although Mr Trump has caved to pharma it would be a huge mistake for pharma companies to think they have won the battle. This battle is not going to end and is going to continue to heat up until it results in action.
[inlinetweet prefix=”” tweeter=”” suffix=””]More than one-third (35.7 percent) of adults are considered to be obese.[/inlinetweet] More than 1 in 20 (6.3 percent) have extreme obesity.[inlinetweet prefix=”” tweeter=”” suffix=””] Almost 3 in 4 men (74 percent) are considered to be overweight or obese. [/inlinetweet]The prevalence of obesity is similar for both men and women (about 36 percent). In order to address this problem we need to treat the reasons behind obesity.
McKinsey says “the digital revolution continues to transform healthcare fundamentally, and many people believe that a tipping point is finally within reach. In 2014, digital health investments topped $6.5 billion, compared with $2.9 billion a year earlier.
An Altarum Institute survey found that most consumers seek health care information from providers, friends and family, and online searches.[inlinetweet prefix=”” tweeter=”” suffix=””] Of all information types, consumers are most dissatisfied with health care cost information[/inlinetweet]. This is especially true for lower-income and uninsured consumers.