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Category: As I See It

Online is a more important channel in DTC marketing than TV

UnknownKEY TAKEAWAY: Digital pharma West is taking place and the conclusion of the presentations thus far is that pharma people just don’t understand digital and how people are using digital to make health care decisions.

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June 16, 2016 As I See It

DTC spending on TV is “living in the past”

living in the pastKEY TAKEAWAY: DTC marketers who allocate the biggest part of their DTC budget to TV are living in the past and don’t understand how consumers are making healthcare decisions.

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June 15, 2016 As I See It

If you want to be a rock star join a band

rock-star3KEY THOUGHT: Designating someone a “rock star” because of something they have done is as common as a McDonald’s burger.  If we are lucky enough to have the resources we need to succeed in DTC marketing we should not be designated “rock stars” as there are too many other challenges ahead.  

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June 7, 2016 As I See It

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