KEY TAKEAWAY: Digital pharma West is taking place and the conclusion of the presentations thus far is that pharma people just don’t understand digital and how people are using digital to make health care decisions.
Category: As I See It
KEY TAKEAWAY: DTC marketers who allocate the biggest part of their DTC budget to TV are living in the past and don’t understand how consumers are making healthcare decisions.
KEY THOUGHT: Designating someone a “rock star” because of something they have done is as common as a McDonald’s burger. If we are lucky enough to have the resources we need to succeed in DTC marketing we should not be designated “rock stars” as there are too many other challenges ahead.