President Biden successfully got insulin costs capped at $35 per month for Medicare recipients. But corporate sellout Democrats in the House and Kirsten Sinema in the Senate — along with every Republican — blocked his efforts to extend that to all Americans with diabetes. This is what happens when big pharma has no conscious.
Category Archive: As I See It
While social media “buzz’ can alert marketers to issues with their products and marketing, it should not be used alone to measure your campaign’s effectiveness. The conversations around the new weight loss drugs are happening almost in real time, and it’s not good.
A disturbing new study conducted by Health Action Council shows millennials exceed older generations in chronic health conditions like diabetes and obesity. We need to focus on emphasizing lifestyle as medicine and stop making excuses for lack of common sense when it comes to obesity.
Private equity firms see considerable profits in healthcare, often at the expense of patients and families. Profit is a crucial driving focus of many businesses. Although private equity investment in health care could lead to improvement by injecting needed capital, a pressing concern is that many private equity firms often operate on the model of buying and quickly selling for a substantial profit within three years.
According to Kantar, “Drugstore retailers are focusing on transforming to offer value and convenience, as well as become the primary health destination for shoppers.” However, data indicates that people only use chain drugstores for their prescriptions”. Can they evolve into a health destination?
The path between awareness and getting an Rx for an advertised brand is becoming increasingly complex. Reach, and frequency is irrelevant in an age when insurance companies and PBMs dictate what they will cover. DTC marketing can be effective, but it has to provide more answers instead of leading to questions.
“This is the golden age of drug discovery,” said Dr. Daniel Skovronsky, chief scientific and medical officer of Eli Lilly and Company. The burden on patients who cannot afford life-changing new drugs weighs heavily on him and others who work for drug companies. Really?
Nearly half of all deaths from cancer are caused by known modifiable risk factors, with smoking, alcohol consumption, and high body mass index (BMI) among the top three, notes the Union for International Cancer Control. The promise of breakthrough drugs to help people lose weight must not be used as an excuse to avoid tackling the root causes of obesity.