SUMMARY: With patients staying away from their doctors because of COVID, DTC messages need to add incentives and better messaging to get people to take action rather than wait. No one message will do this, however. Messages need to evolve in these special times.
Category Archive: As I See It
SUMMARY: There is a correlation between ignorance and poor health, but recent data indicates that there is also shown a correlation between red states and refusal to get vaccinated. This is a clear and present danger to us all.
SUMMARY: Marci Hamilton, a professor at the University of Pennsylvania Constitution, said, “The Constitution is not a suicide pact guaranteeing a right to harm others. The government has the latitude to protect citizens from deadly conditions, especially when the science supporting vaccination is so clear”. We, as a nation, can not allow ignorance and stupidity to endanger us all.
SUMMARY: We, as a nation, can not afford people who chose not to get vaccinated because of misinformation. They are a danger to all of us and must be held accountable for their inaction. This includes financial penalties for making a terrible choice.
SUMMARY: Alabama’s Governor had one message for residents; “It’s time to start blaming the unvaccinated folks, not the regular folks. It’s the unvaccinated folks that are letting us down”. Last week “these people” even booed Trump when he told them to get vaccinated. This is a whole new level of stupidity.
SUMMARY: Not only do booster shots risk depriving millions throughout the world of the vaccine, but there is also is no evidence that additional shots meaningfully reduce death or hospitalization from covid-19 for healthy Americans. (William F. Parker is an assistant professor of pulmonary and critical care medicine at the University of Chicago and assistant director of the MacLean Center for Clinical Medical Ethics via the Washington Post)
SUMMARY: Health misinformation, especially around COVID vaccines, leads to too many people deciding that the vaccine is really a way to control us. When people get violent at others who want mask mandates to protect children in school and when a whole pharma company fights for a drug that almost all medical professionals say doesn’t work, it’s time to rethink what our job really is.
SUMMARY: DTC metrics change by product life cycle and DTC managers usually have to justify their budgets. Never report just raw numbers. You should tell a story on the value of your marketing using metrics that senior managers understand.