Talking about what others are afraid to say
Let’s begin with something Revolution Medicines absolutely deserves credit for. RASONQUE is not another me-too cancer drug with a numerically small but statistically significant improvement that you have to massage …
Revolution Medicines Did Something Extraordinary. Then It Put a $477,600 Price Tag on It. Read More
GLP-1 drugs have revolutionized obesity treatment. However, it’s time to concede something that pharma would rather not: Pharma completely underestimated the effort required to retain patients on these drugs. This …
Time to Admit It: Pharma Badly Screwed Up GLP-1 Patient Support Read More
If you honestly believe our industry isn’t in trouble right now, I’d like to sell you some swamp land. The pharma industry is in trouble because the business model that …
Pharma is losing its most experienced people Read More
If you flip on network television for one hour, you’re likely to see a pharma commercial. Kayakers. Couples at farmer’s markets. Friends cooking dinner together. And a dog. Of course …
Pharma Keeps Putting Drugs on TV That Probably Shouldn’t Be There Read More
Recent CDC data shows that about one in three American adults say they experience loneliness. About one in four say they lack sufficient social and emotional support. That puts tens …
The Hidden Healthcare Tax: What Loneliness Is Costing the U.S. Healthcare System Read More
Leading pharma executives are rewarded for doing much more than meeting quarterly earnings expectations. They are entrusted with deploying billions of dollars of shareholder capital. Building productive R&D organizations. Anticipating …
The Worst-Led Big Pharma Companies of 2026 Read More
AI is Pharma’s new darling. AI-themed sessions are everywhere. Every agency boasts AI expertise. Every consultant has an AI solution. And inside virtually every pharma company, there’s at least one …
Pharma Is Falling in Love With AI Market Research. But Are We About to Stop Listening to Real Patients? Read More
Spend a few minutes browsing Lilly’s Mounjaro website, and one thing quickly becomes clear: this is not your grandfather’s drug product website. It’s becoming a patient acquisition, education, access, and …
Mounjaro.com Is More Than a Drug Website — It’s a Look at the Future of Pharma Marketing Read More