Do agencies bear any responsibility for low in Americans’ net ratings of the pharma industry?

KEY IDEA: Ad agencies have had a trust problem since a 2016 study by the Association of National Advertisers revealed illegal agency rebates and other misuses of clients’ money. Do agencies have a duty to “push back” against bad marketing decisions at the expense of possibly losing clients?

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Even if ALL prescription drugs were free we’re still in trouble

KEY IDEA: America’s expanding waistlines are causing health spending to spiral out of control. Obesity-related illnesses consume nearly a third of the nation’s health-care dollars An obese adult uses 42 percent more health care than a healthy-weight adult, and a morbidly obese adult uses a staggering 81 percent more, according to the Robert Wood Johnson Foundation. Until we start fighting this epidemic, the nations’ healthcare costs are going to continue to climb.

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What effect will industry ratings have on pharma digital marketing?

THE KEY IDEA: Gallup recently posted the results of a poll that showed “the pharmaceutical industry is now the most poorly regarded industry in Americans’ eyes, ranking last on a list of 25 industries that Gallup tests annually”. It would be naive to believe this won’t affect our digital marketing.

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The ephemeral vision of digital pharma

KEY THOUGHT: I am very disappointed, again, in the Digital Pharma conference that just took place. I would have hoped that the people presenting would have acknowledged the elephant in the room, but they ignored him. How can we expect the industry to change of we can’t even understand that pharma, right now, is in a crisis?

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Pharma, alone, is not to blame for our sad state of healthcare

WHAT I”M THINKING: Are there things wrong with the pharma industry? Yes, but because of the pharma industry people are living longer lives with a better quality of life. Our whole healthcare system is dysfunctional and in order to bring about change every patient touchpoint needs to examined as well as pointing out that people are not exactly taking care of themselves.

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