Direct-to-consumer (DTC) marketing in the healthcare industry has become increasingly prevalent in recent years. As part of DTC campaigns, pharma companies, and healthcare organizations often consider creating disease-state websites to educate and engage patients. But there are some guidelines you should follow as to when to make an unbranded website.
When developing a new drug, the path to FDA approval is a long and complex journey, often taking years. The process is designed to rigorously evaluate the safety and efficacy of drugs before they can be marketed to the public. Here’s why it takes the FDA a lot of time to approve drugs.
The revolutionary anti-obesity drugs semaglutide and tirzepatide have shown promising results in clinical trials, with substantial weight loss outcomes and additional health benefits like reduced risk of severe cardiovascular problems. However, their potential side effects are drawing attention as their usage becomes more widespread. Concerns include gastrointestinal issues such as pancreatitis and gastroparesis and a possible association with muscle mass loss.
Prescription drugs are an essential part of modern healthcare. They can help to treat a wide range of medical conditions, from simple allergies to chronic diseases. However, patients have high expectations for their prescription drugs, and they want to be sure that they are getting the best possible treatment.
In the evolving healthcare landscape, pharma advertising has become a staple across various media platforms, aiming to educate and inform the public about new treatments and medications. Yet, there’s a growing debate on the effectiveness of these ads and whether they genuinely influence patients or are more inclined to rely solely on their doctors’ advice.
Besides pricing, more changes to healthcare are coming. Physicians have more of a say about the drugs they recommend to patients, and they don’t want cherry-picked data; they want ALL the data. Is pharma ready to act with transparency and speed?
Artificial intelligence (AI) has been making significant strides in various industries, and healthcare is no exception. There’s a common misconception, however, that AI is poised to replace human professionals, particularly doctors. In reality, AI is a powerful tool that enhances the capabilities of medical practitioners, not a substitute for the critical judgment and expertise that doctors provide.
With the internet at our fingertips, it’s no surprise that people often turn to online sources for health-related information. This habit has transformed how we perceive and manage our health. Here’s a closer look at how people utilize the health information they find online.