Direct-to-consumer (DTC) marketing in the healthcare industry has become increasingly prevalent in recent years. As part of DTC campaigns, pharma companies, and healthcare organizations often consider creating disease-state websites to educate and engage patients. But there are some guidelines you should follow as to when to make an unbranded website.

The revolutionary anti-obesity drugs semaglutide and tirzepatide have shown promising results in clinical trials, with substantial weight loss outcomes and additional health benefits like reduced risk of severe cardiovascular problems. However, their potential side effects are drawing attention as their usage becomes more widespread. Concerns include gastrointestinal issues such as pancreatitis and gastroparesis and a possible association with muscle mass loss.

Artificial intelligence (AI) has been making significant strides in various industries, and healthcare is no exception. There’s a common misconception, however, that AI is poised to replace human professionals, particularly doctors. In reality, AI is a powerful tool that enhances the capabilities of medical practitioners, not a substitute for the critical judgment and expertise that doctors provide.