About Richard Meyer

Passionate, award-winning Marketing and Media Executive with an MBA and 15+ years success implementing cutting-edge strategies. Career highlights include driving development/launch of a groundbreaking e-Marketing branding initiative for Eli Lilly product Cialis that led to Website becoming #1 online pharma destination (and #1 in prescription conversions), increasing leads 30% and ROI 38% for $1B manufacturer Medtronic

The often ignored reasons for the high cost of healthcare

SUMMARY: Change is coming to healthcare. Its become too profitable, and too many people are seeing raises eaten by rising insurance premiums. Despite all this, we, as a country, continue to ignore the fact that Americans are overeating, don’t exercise and then expect our health problems to go away with a little pill.

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Do pharmaceutical companies have a social responsibility to the public?

Milton Friedman wrote that “there is one and only one social responsibility of business—to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud.” One can argue that pharma companies have and have not adhered to this principle.

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