The value of health literacy extends far beyond the boundaries of COVID-19. Education leads to fact-based empowerment, and an educated healthcare consumer can be a potent change agent. Poor health literacy is one of the reasons why life expectancy is lower in Republican-led states, and the problem has been growing worse for decades. The highest rates for covid-19 deaths and murders are found mainly in red states.

(FT.COM) The U.S. healthcare system is bedeviled by greed, with drug companies, device manufacturers, hospital organizations, physician groups, and insurers scrambling to grab a slice of the more than $3 trillion we spend on medical care each year. We have access to the most cutting-edge treatments. We also have a system in which two-thirds of the people who declare bankruptcy do so partly because of medical costs, even after the Affordable Healthcare Act (aka Obamacare). And, as everyone knows, the U.S. spends far more than most of the world on healthcare but receives only middling outcomes by OECD standards.

It’s time to stop using worthless online ad metrics. Click-through rates are the most used KPI in marketing, but they are useless. Click-through rates don’t correlate with any meaningful brand metrics. Billions of dollars are “optimized” based on nothing but noise. “One impression’ is one web browser making one server request for one advertisement. Human eyeballs have nothing to do with it, so it’s all useless.