About Richard Meyer

Passionate, award-winning Marketing and Media Executive with an MBA and 15+ years success implementing cutting-edge strategies. Career highlights include driving development/launch of a groundbreaking e-Marketing branding initiative for Eli Lilly product Cialis that led to Website becoming #1 online pharma destination (and #1 in prescription conversions), increasing leads 30% and ROI 38% for $1B manufacturer Medtronic

Your personal healthcare data

IN SUMMARY: Google now has access to detailed medical records on tens of millions of Americans and popular health websites are sharing people’s sensitive data — including medical symptoms, diagnoses, drug names and menstrual and fertility information — with dozens of companies around the world. This is very concerning but it’s unlikely to affect online health seekers.

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Non-personal promotion (NPP) via sales people

WHAT”S ALL THIS THEN?: For every 100 reps that visit a physician’s office, only 20 speak in person with a physician. Non-personal promotion (NPP) can be a more effective method of engaging physicians than salespeople. NPP adds value to physicians but pharma HCP people need to do a good job understanding the changing needs of doctors today.

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The Lower Drug Costs Now Act is needed NOW!

KEY ARGUMENT: The Lower Drug Costs Now Act, spearheaded by the House speaker, Nancy Pelosi, could save $345 billion in federal spending over seven years, the Congressional Budget Office has found. It could also reduce out-of-pocket costs by $158 billion over a decade, according to a nonpartisan federal report. The argument that the money this will cost the industry is moot as pharma has spent tax breaks they received on stock buybacks, not R&D.

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