QUICK READ: The global cost of mental illness through lost productivity, absences and staff turnover is estimated to be around $2.5tn annually. While some companies are adding wellness programs measurement…
Author: Richard Meyer
Passionate, award-winning Marketing and Media Executive with an MBA and 15+ years success implementing cutting-edge strategies. Career highlights include driving development/launch of a groundbreaking e-Marketing branding initiative for Eli Lilly product Cialis that led to Website becoming #1 online pharma destination (and #1 in prescription conversions), increasing leads 30% and ROI 38% for $1B manufacturer Medtronic
Time to rethink DTC ads
QUICK READ: In the past, DTC ads were meant to drive new Rx’s but today the path between awareness and action has become more difficult. DTC needs to be implemented…
Retail clinics taking over closed retail space
QUICK READ: Today’s healthcare providers have their fingers on the pulse of retail real estate and are swooping in to transform store space into exam and procedural rooms. The number…
What is the future of DTC?
QUICK READ: DTC TV ad spending is flat and probably will be declining in 2020. Various research concludes that TV, alone, does not drive new Rx’s. Pharma product websites continue…
It’s time to fight the number one cost of rising healthcare
QUICK READ: The medical care costs of obesity in the United States are high. In 2008 dollars, these costs were estimated to be $147 billion. Millennials are on track to be the most obese…
What wasn’t discussed at JP Morgan healthcare conference
QUICK READ: The JP Morgon healthcare conference focused on the financial aspect of healthcare but patients were left out. This comes at a time when “a third of U.S. adults…
When your CEO puts shareholders first
QUICK READ: Pharma CEOs, because of compensation, put shareholders first at the expense of patients. AbbVie’s CEO is compensated based on Humira’s patent protection. Wall Street doesn’t really understand the…
The public doesn’t trust pharma
QUICK READ: The February 2019 KFF Health Tracking Poll finds a majority of adults, including seniors, are in favor of many policy options aimed at curbing prescription drug costs. There…