About Richard Meyer

Passionate, award-winning Marketing and Media Executive with an MBA and 15+ years success implementing cutting-edge strategies. Career highlights include driving development/launch of a groundbreaking e-Marketing branding initiative for Eli Lilly product Cialis that led to Website becoming #1 online pharma destination (and #1 in prescription conversions), increasing leads 30% and ROI 38% for $1B manufacturer Medtronic

The ephemeral vision of digital pharma

KEY THOUGHT: I am very disappointed, again, in the Digital Pharma conference that just took place. I would have hoped that the people presenting would have acknowledged the elephant in the room, but they ignored him. How can we expect the industry to change of we can’t even understand that pharma, right now, is in a crisis?

Continue reading

Pharma still has a long way to go in digital marketing

MY THOUGHT: Digital pharma East is about to begin but has anything changed? If you look at new pharma websites, and metrics like bounce rates and tie on-site, over time, nothing has changed. We must acknowledge that healthcare digital marketing is unique not only because it’s healthcare but because each health issue has different metrics primarily driven by patients.

Continue reading

Pharma, alone, is not to blame for our sad state of healthcare

WHAT I”M THINKING: Are there things wrong with the pharma industry? Yes, but because of the pharma industry people are living longer lives with a better quality of life. Our whole healthcare system is dysfunctional and in order to bring about change every patient touchpoint needs to examined as well as pointing out that people are not exactly taking care of themselves.

Continue reading

eHealth: more hype than reality?

SUMMARY: 70% of the people Axios surveyed say they’ve used the internet to research symptoms or learn more about health conditions. And 51% use apps or other tech tools to track their sleep, fitness or diet.

  • But as people’s needs shift from personal information-gathering into the formal health care system, their tech usage begins to fall.
  • Only 44% have accessed their medical records online, and fewer than 25% have used the internet to manage chronic conditions, mental health, or their health care spending.
Continue reading