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Author: Richard Meyer

Passionate, award-winning Marketing and Media Executive with an MBA and 15+ years success implementing cutting-edge strategies. Career highlights include driving development/launch of a groundbreaking e-Marketing branding initiative for Eli Lilly product Cialis that led to Website becoming #1 online pharma destination (and #1 in prescription conversions), increasing leads 30% and ROI 38% for $1B manufacturer Medtronic

Drug side effects should be easier to understand

Posted on February 25, 2021February 25, 2021

SUMMARY: Per the Times, “what if consumers could calculate the benefits and risks of taking a prescription drug as easily as they can gauge the carbohydrates and calories in an…

Drug side effects should be easier to understand
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The health care industry should also invest more preventative health

Posted on February 24, 2021February 24, 2021

SUMMARY: In a recent study by The Harris Poll on behalf of TIME, the overwhelming majority of Americans (78%) admitted to delaying routine medical services and health care appointments due…

The health care industry should also invest more preventative health
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Pharma’s temporary reputation bump

Posted on February 23, 2021February 23, 2021

SUMMARY: Pharma’s reputation got a bump the latest Harris Poll survey shows but behind the numbers is more of a reality. Overall, about 16% of Americans had a negative or more…

Pharma’s temporary reputation bump
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Jazz Pharma uses flying pig for huge grey area DTC

Posted on February 22, 2021February 22, 2021

SUMMARY: One of the biggest complaints people have about their health is the lack of sleep caused by many factors, from diet and weight to chronic stress. DTC for a…

Jazz Pharma uses flying pig for huge grey area DTC
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Pharma running online ads on vaccine misinformation sites

Posted on February 19, 2021February 19, 2021

SUMMARY: More than 42,000 programmatic ads from 4,315 brands are running on websites spouting misinformation about the vaccine and COVID over the past year. Included in the programmatic ad errors is…

Pharma running online ads on vaccine misinformation sites
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How much to spend on DTC TV

Posted on February 17, 2021February 17, 2021

SUMMARY: By far, the biggest question I get as a consultant is, “how much should we spend on DTC ads?”. It’s important to understand that no formula can be applied…

How much to spend on DTC TV
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Pharma needs to give the boot to McKinsey

Posted on February 16, 2021February 16, 2021

SUMMARY: This month, McKinsey agreed to pay nearly $600m to settle claims that its advice had exacerbated the deadly US opioid crisis, yet pharma views McKinsey as business gurus. This has to…

Pharma needs to give the boot to McKinsey
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DTC Review: Nucala

Posted on February 15, 2021February 15, 2021

THE SHORT: According to Medical News Today “in the United States (U.S.), an estimated 25.7 million people have some form of asthma, and 15 percent of these people have severe asthma that is…

DTC Review: Nucala
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