SUMMARY: Pharma company influencers need to change the culture of pharma companies and take away the focus from Wall Street to patients.
Continue readingOn pharma company influencers
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Author Archives: Richard Meyer
Private health insurers have contributed nothing of value to the American healthcare system
SUMMARY: Los Angeles Times…”The most perplexing aspect of our current debate over healthcare and health coverage is the notion that Americans love their health insurance companies. The truth is that private health insurers have contributed nothing of value to the American healthcare system. Instead, they have raised costs and created an entitled class of administrators and executives who are fighting for their livelihoods, using customers’ premium dollars to do so.” Ouch
Continue readingeMarketer’s report on digital spending by pharma is flat out wrong
SUMMARY: According to eMarketer: The US healthcare and pharma industry will increase its digital ad spending by 20.1% to $3.62 billion in 2019. Uh..NO!
Continue readingPharma companies are their own worst enemy
SUMMARY: The Times said, “The drugmaker Novartis concealed manipulated data from the Food and Drug Administration while applying for approval of an extremely expensive gene therapy treatment and then delayed reporting the issue.” How could this happen in an industry that relies so much on meetings and data?
Continue readingProgrammatic solution just for healthcare marketers
SUMMARY: PulsePoint™ connects the dots of healthcare marketing and delivers health messaging where audiences are in their healthcare journey. The platform accesses contextualized health content and related, engaged audiences to deliver relevant marketing messages through partner platforms like Facebook, Instagram, Pinterest, and Twitter, as well as native, video, content discovery, search, display, and connected TV channels. But there are still issues with programmatic.
Continue readingOur healthcare partners failed us all
SUMMARY: The opioid crisis is a picture of a healthcare system that failed us all. Drug companies, distributors and retailers put sales above people and we are all paying the price.
Continue readingHospital care is the largest driver of U.S. health prices
SUMMARY: Drug pricing is the political controversy of the moment, but hospitals cost the health care system far more. Retail drug spending represents 10% of U.S. health care spending, while hospital and doctor services consume about half of spending.
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