KEY THOUGHT: I am very disappointed, again, in the Digital Pharma conference that just took place. I would have hoped that the people presenting would have acknowledged the elephant in the room, but they ignored him. How can we expect the industry to change of we can’t even understand that pharma, right now, is in a crisis?
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MY THOUGHTS: While the pharma industry is in a crisis of trust and reputation the Digital Pharma conference carries on like they haven’t a care in the world with presentations from vendors who want to sell DTC marketers on their products. Houston, we have a problem.
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MY THOUGHT: Digital pharma East is about to begin but has anything changed? If you look at new pharma websites, and metrics like bounce rates and tie on-site, over time, nothing has changed. We must acknowledge that healthcare digital marketing is unique not only because it’s healthcare but because each health issue has different metrics primarily driven by patients.
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WHAT I”M THINKING: Are there things wrong with the pharma industry? Yes, but because of the pharma
THOUGHT: Digital “transformation” within pharma is taking a long time. The reasons for the delay are complex such as organizational culture and investments in infrastructure. It’s also hard to become digital when digital is a moving target.
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SUMMARY: Can pharma turn around the public perception of the industry and, more importantly, should pharma companies care? I believe they can, but changes are needed from the C suite to implement a culture change.
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SUMMARY: 70% of the people Axios surveyed say they’ve used the internet to research symptoms or learn more about health conditions. And 51% use apps or other tech tools to track their sleep, fitness or diet.
