About Richard Meyer

Passionate, award-winning Marketing and Media Executive with an MBA and 15+ years success implementing cutting-edge strategies. Career highlights include driving development/launch of a groundbreaking e-Marketing branding initiative for Eli Lilly product Cialis that led to Website becoming #1 online pharma destination (and #1 in prescription conversions), increasing leads 30% and ROI 38% for $1B manufacturer Medtronic

Health data and privacy: What people don’t know

SUMMARY: Once again the media is failing to do its job when it comes to reporting on privacy issues around the Google acquisition of Fitbit. The reality is that the data does not have personally identifiable data such as name, age and street address. Adlucent research found that consumers crave a personalized advertising experience and that 71% of respondents prefer ads tailored to interests and shopping habits. But do consumers understand what data is actually collected?

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A warning against Medicare for all

SUMMARY: President Obama said “Even as we push the envelope and we are bold in our vision, we also have to be rooted in reality and the fact that voters — including Democratic voters and certainly persuadable independents or even moderate Republicans — are not driven by the same views that are reflected on certain, you know, left-leaning Twitter feeds or the activist wing of our party.” He added that “the average American doesn’t think we have to completely tear down the system and remake it.”

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Report: Consumers have become savvier about healthcare

SUMMARY: According to Wolters Kluwer consumers have become savvier about healthcare: they see differences in their healthcare, they know care and medications may cost more, and they believe variations have a number of causes—but mainly result from lack of collaboration across care teams or the system.

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The effects of loneliness on health are a critical public health problem

SUMMARY: Actual and perceived social isolation are both associated with increased risk for early mortality. Across studies, social isolation odds increased the likelihood of mortality, respectively.  Among 18 to 25-year-olds, one in three (35%) reported feeling lonely three or more times a week. We also found that higher levels of loneliness increase a young adult’s risk of developing depression by 12% and social anxiety by 10%.

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Medicare for all is not going to happen

SUMMARY:  Over the next ten years Americans are expected to spend $52trn on health care. Under a generous single-payer system, spending would increase by $7trn, according to a recent study by the Urban Institute. According to the Kaiser Family Foundation, a health-policy think-tank, 51% of Americans support Medicare for All while 47% oppose it. But when various objections to the program are made—such as the elimination of private health insurance, and the possibility of increased taxes and queues for treatment—support drops to below 40%. The more we know the less we like it.

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