Research shows that online health seekers are not engaging with pharma product websites. Pharma websites continue to read like medical journals and are boring. Their reading levels should be 6-8th grade, but my analysis shows that most are 12+ grade reading level. Here are some tips for making pharma websites more engaging.
- At the start and halfway points of each year, many pharmaceutical companies raise drug prices to bolster revenue and reportedly fund new research.
- A new STAT analysis of mid-year price hikes has found that, despite these new requirements, drug prices are on the rise. Indeed, on July 1, drugmakers raised the wholesale price on over 123 drugs in what’s the largest number of mid-year price hikes since 2013.
- The median price increase for these drugs was 3.4%, just above the one-year inflation rate of 3.2%. So, over half of these medications could potentially face rebates, including 10 Pfizer drugs whose prices increased by 10%, such as long-acting penicillin Bicillin and blood thinner Fragmin.
The FDA only requires drug companies to provide information about their pricing practices for new drugs and doesn’t approve drugs based on pricing. Still, Congress may give the FDA the authority to decline new drug applications based on set retail prices.