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Day: March 14, 2023

Are patient influencers DTC?

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According to the new University of Colorado Boulder research, patients-turned-social-media-influencers routinely offer prescription drug advice to their followers and often have close ties with pharma. If they’re paid, they are DTC; you had better let your audience know they are compensated.

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Posted on March 14, 2023March 14, 2023 As I See ItDTC ReviewFocus on patients
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