Healthcare in the US is broken because it’s too profitable. Corporate America understands that there is money to be made in healthcare, and they are squeezing the system to increase profits everywhere, from insurance to hospitals.
Month: December 2022
When the pandemic was in full swing, telehealth was being promoted everywhere, but now that the pandemic has declined, more patients are giving up on telehealth. Telehealth utilization fell nationally for the third straight month, according to FAIR Health’s Monthly Telehealth Regional Tracker.
Healthcare is the problem of our country, and if we don’t fix it, it will break the bank, our health, or both. It deserves the world’s best and brightest minds working on fixing it. But how we go about fixing healthcare matters. The strategic common denominator across big tech ventures into healthcare is that they are not primarily solving what healthcare needs. They are mainly solving how to make money with their respective core business, not helping customers.
From sharing personal health information to the Medicare advantage scam, plenty of stories prove that there is too much money in healthcare that’s being misused. With our healthcare costs rising yearly, we can’t afford this waste of money.
Another scandal involving Medicare Advantage made headlines this week. Progressive U.S. lawmakers and advocates renewed calls to abolish the private health insurance program that a recent Senate report said is “running amok” with “fraudsters and scam artists.”
I could argue that healthcare marketing has changed substantially because of health misinformation during the pandemic. DTC marketing has also changed. I see, via social media, more people challenging DTC ads on everything from insurance coverage to side effects. DTC marketers need to change how they market, but I’m sure it will happen.
More than 25 million people will use the internet to search for health information. Estimates vary regarding the number of medically related sites on the web, but they number at least 100 000. Only about half of these sites have their content reviewed by doctors. The biggest problem with obtaining health information from the internet is that it is not always easy to decide what is reliable.
The pandemic has led to a consistently high number of people looking for health information online. There are too many health news stories; however, they include the words “could” and “may.” These stories are based on preliminary studies that have a long journey to benefit patients.