Short on Time?

  • Adalytics reported that for nine months, billions of ad auctions for space on Gannett’s¬†USA Today¬†website resulted in brands unknowingly getting stuck with their ads running on other Gannett sites — often remote community sites.
  • Ads from who-knows-how-many companies ran in the wrong places for nine months.
  • Not a single brand noticed this, and not a single media buyer noticed the fraud.
  • Online ad fraud is costing pharma millions