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Month: December 2021

There are instances when TV (DTC) is NOT a good idea

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OPENING: TV is great at creating awareness, but it can also scare patients away if one of your side effects is “may lead to death.” This is one side effect that stands out when your target audience watches your spot along with “serious heart rhythm problems” and “new cancers have happened during treatment.”

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Posted on December 1, 2021December 1, 2021 As I See ItDTC Spending

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