PONTIFICATION: Healthcare agencies need to be the agents of change and lead by example. Speculation or buying into the temporary changes brought on by the pandemic are unrealistic.
Month: January 2021
Are we heading towards Medicare for all?
IN SUMMARY: The Democrats control the Senate now,. A poll last April shows that 69 percent of registered voters support Medicare for All, a plan that would create a national…
The best way to lower healthcare costs
HEY NOW: Cardiovascular disease costs $351 billion annually in health care spending and lost productivity, while diabetes costs $327 billion annually. These costs are largely because 71% of Americans are overweight and 42.5% are obese. It’s more…
10 things DTC marketers should focus on in 2021
KEY TAKEAWAY: Consumer behavior has changed due to the pandemic, and DTC marketers should be aware of how consumers will evaluate and choose prescription drugs.
And just like that, the goodwill is gone
THOUGHT: The reports of “pharma goodwill” were premature. At least three major pharmaceutical companies are ringing in the new year by raising drug prices on a range of products, according…