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Month: June 2020

Virtual detailing takes center stage but….

Posted on June 30, 2020June 30, 2020

QUICK READ: Some pharma companies are doing a great job with virtual detailing and experimenting but it would be a mistake to think that virtual detailing will succeed when docs…

Virtual detailing takes center stage but….
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Lessons from a pharma consultant

Posted on June 29, 2020June 29, 2020

QUICK READ: Learning is part of any job and it never stops. As I look back I would have thought the industry would have changed a lot by now but…

Lessons from a pharma consultant
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No, the pharma salesforce is not obsolete

Posted on June 26, 2020June 26, 2020

QUICK READ: Of course remote detailing is way up. Doctors have a lot of time on their hands with patients staying away from physician offices. Is the pharma salesforce obsolete?…

No, the pharma salesforce is not obsolete
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The power of target audience personas

Posted on June 25, 2020June 25, 2020

QUICK READ: Too often we segment audiences based on demographics alone. Developing target audience personas can help you refine your marketing and lead to better target marketing.

The power of target audience personas
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60 Minute’s indictment of pharma

Posted on June 24, 2020June 24, 2020

QUICK READ: People are living longer with a better quality of life thanks, in part, to prescription drugs. When a news story breaks about pharma greed the whole industry pays…

60 Minute’s indictment of pharma
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Is your DTC budget working?

Posted on June 23, 2020June 23, 2020

QUICK READ: The question that most DTC managers are going to be asked is “what happens if you cut your DTC budget by X%?”. That’s when you go back to…

Is your DTC budget working?
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Pharma’s reliance on McKinsey has to change

Posted on June 22, 2020June 22, 2020

QUICK READ: McKinsey & Company is the largest of the so-called “Big Three” Management Consulting firms, which includes Bain & Co and the Boston Consulting Group. McKinsey is, however, the…

Pharma’s reliance on McKinsey has to change
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Bureaucratic pharma is its own worst enemy

Posted on June 19, 2020June 19, 2020

QUICK READ: The biggest obstacle to better and more efficient pharma marketing is the elimination of bureaucratic and dated processes meant to protect the jobs of certain employees.,

Bureaucratic pharma is its own worst enemy
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