QUICK READ: Some pharma companies are doing a great job with virtual detailing and experimenting but it would be a mistake to think that virtual detailing will succeed when docs…

QUICK READ: Some pharma companies are doing a great job with virtual detailing and experimenting but it would be a mistake to think that virtual detailing will succeed when docs…
QUICK READ: Learning is part of any job and it never stops. As I look back I would have thought the industry would have changed a lot by now but…
QUICK READ: Of course remote detailing is way up. Doctors have a lot of time on their hands with patients staying away from physician offices. Is the pharma salesforce obsolete?…
QUICK READ: Too often we segment audiences based on demographics alone. Developing target audience personas can help you refine your marketing and lead to better target marketing.
QUICK READ: People are living longer with a better quality of life thanks, in part, to prescription drugs. When a news story breaks about pharma greed the whole industry pays…
QUICK READ: The question that most DTC managers are going to be asked is “what happens if you cut your DTC budget by X%?”. That’s when you go back to…
QUICK READ: McKinsey & Company is the largest of the so-called “Big Three” Management Consulting firms, which includes Bain & Co and the Boston Consulting Group. McKinsey is, however, the…
QUICK READ: The biggest obstacle to better and more efficient pharma marketing is the elimination of bureaucratic and dated processes meant to protect the jobs of certain employees.,