SUMMARY: Once again the media is failing to do its job when it comes to reporting on privacy issues around the Google acquisition of Fitbit. The reality is that the data does not have personally identifiable data such as name, age and street address. Adlucent research found that consumers crave a personalized advertising experience and that 71% of respondents prefer ads tailored to interests and shopping habits. But do consumers understand what data is actually collected?

<strong>Health data and privacy:</strong> What people don’t know