Past-due medical bills are the reason 59 percent of Americans are contacted by a debt collector

HEY NOW: Past-due medical bills are the reason 59 percent of Americans are contacted by a debt collector and 16 percent of Americans’ credit reports include medical debt — about $81 billion total. Yale researchers reviewed more than 8.9 million ER bills, they discovered that 22 percent of privately insured patients were treated by out-of-network doctors.

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The debate on Biogen’s AZ drug

WHAT ARE PEOPLE SAYING: STAT news article “I used to work on Biogen’s Alzheimer’s drug. Is the company spinning bad data?” is generating quite a debate. Some people support Biogen’s submission of the drug, while others are skeptical. This could be settled very quickly if Biogen would allow people outside the company to review ALL the data.

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DRG-Physician-pharma rep engagement has declined significantly in the past year

SHORT READ: According to DRG “physician-pharma rep engagement has declined significantly in the past year, with in-person interaction, traditionally pharma’s main commercial lever, accounting for most of the drop. Remote engagement is not yet picking up the slack. Interest in remote use has declined as the novelty has worn off, but remains substantial”.

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5 Tips for Marketing Your Medical Practice

OPENING: Opening your own medical practice is a natural step in many people’s career paths, but it comes with many challenges. One of the most significant hurdles can simply be getting your name out there, and it can take time to build a decent patient list within your community. That’s why you can’t just sit around waiting for referrals. You need to get out there and market your new practice, ensuring that when people need your services, you’re the first place they think about. Here are some simple marketing tips for medical practices. 

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Health​ misinformation in Facebook groups

KEY TAKEAWAY: According to a 2018 study from the Pew Research Center, two-thirds of American adults turn to Facebook for news, and a lot of people belong to Facebook groups for specific health conditions, but I have found an abundance of false information. This represents an opportunity for pharma, but they need to align processes around online health seeker needs.

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