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Day: September 18, 2019

Pharma still has a long way to go in digital marketing

MY THOUGHT: Digital pharma East is about to begin but has anything changed? If you look at new pharma websites, and metrics like bounce rates and tie on-site, over time, nothing has changed. We must acknowledge that healthcare digital marketing is unique not only because it’s healthcare but because each health issue has different metrics primarily driven by patients.

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September 18, 2019 Digital Health, in the news
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