SUMMARY: A majority of pharma websites are stagnant as billboards. Today’s online health seeker wants the information THEY need without having to click around your site to get it. So why haven’t pharma marketing people started implementing dynamic website design?
SUMMARY: The corporate culture at J&J has led to a lot of wrongdoing followed by fines, but these penalties are just a small expense line item for them.
SUMMARY: Change is coming to healthcare. Its become too profitable, and too many people are seeing raises eaten by rising insurance premiums. Despite all this, we, as a country, continue to ignore the fact that Americans are overeating, don’t exercise and then expect our health problems to go away with a little pill.
SUMMARY: Pharma continues to allocate too much money for paid search while failing to adequately measure the key metrics of their dollars. There are a lot of opportunities to stop thinking
Milton Friedman wrote that “there is one and only one social responsibility of business—to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud.” One can argue that pharma companies have and have not adhered to this principle.
SUMMARY: Make no mistake about it; change is coming to healthcare. What that change will entail and actually look like is anybody’s guess but pharma companies cannot continue to ignore the prevailing wind of change.
SUMMARY: Faced with rising premiums, U.S. employers are sharing more of their costs with their workers, particularly through higher deductibles, copayments, and coinsurance. Recent research indicates that employer plan premium contributions and out-of-pocket costs, like those for prescription drugs, are eating up an increasing portion of household budgets
SUMMARY: Pharma company influencers need to change the culture of pharma companies and take away the focus from Wall Street to patients.