- McKinsey had built itself into the world’s most influential consultancy.
- As a consulting company, it wasn’t regulated.
- The Massachusetts attorney general has accused McKinsey of fanning the flames of the opioid epidemic.
- McKinsey had instructed the maker of a powerful opioid on how to “turbocharge sales” of the drug, how to counter efforts by drug enforcement agents to reduce opioid use and how to “counter the emotional messages from mothers with teenagers that overdosed” on the drug.
KEY POINT: According to Facebook a lot of people join health groups on the social site to share experiences and ask questions. Facebook announced Tuesday that it wants to create a new type of community: health support groups in which people can even ask questions anonymously. Facebook is doing this to get more online digital dollars, but DTC marketers should be careful.Continue reading