KEY TAKEAWAY: 71% of healthcare professionals believe that people with obesity are not interested in losing weight. “Obesity is one of the most complex, chronic health challenges faced by our society today, yet the current approach to obesity management falls short compared to other similar chronic diseases,” commented Professor Ian Caterson, ACTION IO lead investigator and foundation director of the Boden Institute at the University of Sydney.Continue reading
KEY PONTIFICATION: The all front attack against pharma drug pricing is going to de very little to lower overall healthcare costs but politicians are not about providing REAL results, they are all about getting re-elected. Pharma companies largely ignored the gathering storm clouds and went about business as usual which is resulting in new restrictions that are going to limit innovation.Continue reading
KEY TAKEAWAY: Drug prices in TV ads don’t mean a damn thing and may scare patients away from needed prescription drugs to treat health problems. Until we address the lack of transparency around drug costs adding the list price to ads is like trying to nail jello to the wall.Continue reading
QUICK READ: Those of us who love the pharma industry are responsible for being the change we want to see. This is true in all functions from healthcare marketing to agency people who work with clients.Continue reading
- In a Medscape poll of more than 250 clinicians, more physicians said that electronic health record (EHR) systems have decreased quality of care (44%) in their primary workplace than increased it (40%).
- The poll also indicated that few physicians or nurses were involved in the decision of which EHR to use in their primary workplace.
- When asked what aspects of EHRs increased quality of care, the top answer among physicians was the ability to locate and review patient information more easily (59%), followed by the ability to electronically subscribe (49%), and portability/access to patient records by all members of the care team (44%).
- Physicians’ top answer was to make the systems more intuitive/user-friendly (44%), followed by allowing greater interoperability and record sharing (30%). Nurses/APRNs would most like to see more interoperability and better record sharing (33%), followed by making the systems more user-friendly (30%).
- Edelman’s annual trust barometer research recorded an increase of 6 points in the U.S. that helped pharma reach a new rating score of 44
. Theindustry would need to reach 50 to get to neutral territory and to 60 to be considered trusted under the Edelman ratings.
- Overall, trust in healthcare—which includes pharma, biotech and life sciences, hospitals and clinics, insurance and consumer health—increased by 8 points in the U.S. to reach 61.
KEY IDEA: As the money continues to flow into digital health start-ups there is a vast disconnect between what consumers want and what Silicon Valley thinks they want.Continue reading