Earning the trust of patients

  • Edelman’s annual trust barometer research recorded an increase of 6 points in the U.S. that helped pharma reach a new rating score of 44.
  • The industry would need to reach 50 to get to neutral territory and to 60 to be considered trusted under the Edelman ratings.
  • Overall, trust in healthcare—which includes pharma, biotech and life sciences, hospitals and clinics, insurance and consumer health—increased by 8 points in the U.S. to reach 61.
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