DTC: Why do doctors fight it?

IN SUMMARY: Physicians continue to push pharma companies to discontinue DTC marketing but is it better or worse for patients?

Pew: The FDA should be responsible for the safety of supplements.

KEY IDEA: A new survey finds that most American adults… more>>
Drop in the share of physicians seeing reps in-person

KEY DATA: According to DRG research share of physicians seeing… more>>
Why big pharma may be doomed

KEY THOUGHT: Pharma companies three on meetings. According to an… more>>
What’s important to pharma CEOs?

KEY THOUGHT: According to the Times “We’re in a world… more>>
The American healthcare system is unsustainable

PONTIFICATION: The headline read “Health Care Costs Are Eating Us… more>>
Should pharma adjust the DTC media mix?

KEY THOUGHT: Shifting more dollars into digital marketing might sound… more>>

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