DTC: Why do doctors fight it?

IN SUMMARY: Physicians continue to push pharma companies to discontinue DTC marketing but is it better or worse for patients?

American’s are overly reliant on the drug industry

KEY TAKEAWAY: Over 80,000 new cancer cases are associated with… more>>
Pharma desperately needs a content marketing strategy

IN SUMMARY: Online health seekers are largely on their own… more>>
I was damn lucky as an eMarketer in pharma

IN SUMMARY: When I worked on the Cialis launch I… more>>
Cancer death rates declining but

Death rates from cancer declined by 19%. Death rates from… more>>
AbbVie CEO compensated on delaying Humira competition

Richard Gonzalez, C.E.O. of AbbVie, told a congressional hearing that… more>>
Research findings on DTC TV advertising

IN SUMMARY: Most patient’s are not paying attention to DTC… more>>

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