Our work doesn't matter when we become silent about things that really matter
- Apple has been in talks with at least three private Medicare plans about subsidizing the Apple Watch for people over 65 to use as a health tracker.
- Insurers are exploring ways to subsidize the cost of the device for those who can’t afford the $279 price tag.
- It’s the segment of health insurance with the highest dollar revenue and margin per member
- But can seniors really understand how to use the watch with updates?