Our work doesn't matter when we become silent about things that really matter
- While misinformation has been the object of great attention in politics, medical misinformation might have an even greater body count.
- False medical information can also lead to patients’ experiencing greater side effects through the “nocebo effect.”
- Cancer is another big target for pushers of medical misinformation — many of whom are making money off alternative therapies.
- Fake news represents a huge opportunity for pharma to lead the conversation.