Physicians struggle to find relevant content on pharma sites

  • Over half of U.S. HCPs agree.. “I do not have time to manage all of the data I receive from my patients and outside resources”.
  • They spend 3+ hours each day with EHR and other digital sources (4.6 in the US)
  • 88% have used, or are interested in using, an ad blocking feature on their smartphones.
  • When thinking about pharma, physicians don’t think “Trust”.
  • 62% of U.S. physicians agree “Pharma websites are primarily product advertisements”

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