FDA DTC guidelines are dated

  • Fair balance in TV commercials is largely ignored.
  • Today, people go online for health information and go to pharma product websites BEFORE requesting an Rx.
  • The “safety page” on pharma websites is still one of the top page views of the website visitors, but they find the content to hard to understand and confusing.
  • Online health seekers are turning to social media more and more to share their experiences with prescription drugs.

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