187 commercials for about 70 prescription medications have collectively aired almost half a million times since the start of 2018. Drug companies shelled out $2.8 billion, according to marketing analytics…
Month: September 2018
Business as usual for drug companies
Despite Trump’s plan to lower drug prices companies still hiked prices far more often than they cut them. This year through the end of July, there were 4,412 brand-name drug price…
Getting the right message to online health seekers
KEY TAKEAWAY: Pharma product websites should help people on the journey for health information and give them the right message and information based on where they are in that journey.
Smartwatch sales are going to double but…
IDC is predicting that wearable sales in 2018 will grow by just 6.2 percent to 122.6 million body gadgets compared to 2017 sales of 115 million units. Smartwatches will buck…
Social Media and health: the conversations are around experiences, both good and bad
Social networking use among Internet users ages 50 and older has nearly doubled –from 22% to 42%. This demographic is a sweet spot for healthcare marketers. News sites still remain…
It borders on medical malpractice
According to the Centers for Disease Control and Prevention, nearly 80 percent of adults and about one-third of children now meet the clinical definition of overweight or obese. The medical…
FDA DTC guidelines are dated
Fair balance in TV commercials is largely ignored. Today, people go online for health information and go to pharma product websites BEFORE requesting an Rx. The “safety page” on pharma websites…
In an effort to change healthcare we forgot about doctors
80% of physicians are at full capacity or are overextended. 62% are pessimistic about the future of medicine. 78% sometimes, often or always experience feelings of burnout. 23% of physician…