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Month: September 2018

Pharma continues to ignore digital

Posted on September 28, 2018

187 commercials for about 70 prescription medications have collectively aired almost half a million times since the start of 2018. Drug companies shelled out $2.8 billion, according to marketing analytics…

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Business as usual for drug companies

Posted on September 27, 2018September 27, 2018

Despite Trump’s plan to lower drug prices companies still hiked prices far more often than they cut them. This year through the end of July, there were 4,412 brand-name drug price…

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Getting the right message to online health seekers

Posted on September 26, 2018September 26, 2018

KEY TAKEAWAY: Pharma product websites should help people on the journey for health information and give them the right message and information based on where they are in that journey.

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Smartwatch sales are going to double but…

Posted on September 25, 2018September 25, 2018

IDC is predicting that wearable sales in 2018 will grow by just 6.2 percent to 122.6 million body gadgets compared to 2017 sales of 115 million units. Smartwatches will buck…

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Social Media and health: the conversations are around experiences, both good and bad

Posted on September 24, 2018September 24, 2018

Social networking use among Internet users ages 50 and older has nearly doubled –from   22%   to   42%. This demographic is a sweet spot for healthcare marketers. News sites still remain…

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It borders on medical malpractice

Posted on September 20, 2018

According to the Centers for Disease Control and Prevention, nearly 80 percent of adults and about one-third of children now meet the clinical definition of overweight or obese. The medical…

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FDA DTC guidelines are dated

Posted on September 19, 2018September 19, 2018

Fair balance in TV commercials is largely ignored. Today, people go online for health information and go to pharma product websites BEFORE requesting an Rx. The “safety page” on pharma websites…

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In an effort to change healthcare we forgot about doctors

Posted on September 18, 2018September 18, 2018

80% of physicians are at full capacity or are overextended. 62% are pessimistic about the future of medicine. 78% sometimes, often or always experience feelings of burnout. 23% of physician…

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