Don’t use random data for DTC strategic decisions

  • Random marketing data via social media may not be applicable for your product/health condition.
  • Marketers need to ask “why?” and “what does this include?”
  • Perfect example is the latest health data from Rock Health.  It doesn’t differentiate between health apps and fitness apps.
  • DTC marketers need to conduct their own research and validate it with follow up research.

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