Our work doesn't matter when we become silent about things that really matter
- HCP’s are increasingly becoming frustrated with pharma sales people because they “detail” information that is readily available online.
- Most HCP’s go online first thing in the morning and go to HCP sites like Medscape.
- Millennial physicians use mobile devices more than Boomer physicians.
- Even with the medical and scientific information online many physicians complain that the data released by pharma companies doesn’t “tell the whole story”.