KEY IDEA: Seventy million Americans have a medical device implanted within their body. “When it comes to medical devices, we built a system that doesn’t work,” David Kessler, the former…
Month: April 2018
We’re moving closer to a single payer system
KEY TAKEAWAY: , according to the Kaiser Foundation. That is 17.9% of GDP, compared with 10.7% elsewhere. The average health-insurance deductible for individuals with employer-provided coverage reached $1,505 last year,…
Pharma trade magazines: Worthless?
KEY TAKEAWAY: The pharma industry has helped a lot of people live longer, more productive lives, but the industry also has a lot of self caused problems from high drug prices and…
Novartis integrates social media with Cosentyx campaign
KEY TAKEAWAY: Cosentyx is using Cyndi Lauper, and patients to talk about plaque psoriasis. The strategy features a website on Tumblr as well as full integration with Ms Lauper on their branded…
Patients: Pharma websites don’t talk to me”
KEY TAKEAWAY: “How can a pharma company try to sell me a product when they don’t understand what I’m going through?”
Consumers are increasingly using digital technologies to manage their own health
KEY TAKEAWAY: Research suggests that emerging technologies are shifting the composition of the care team. Consumers are increasingly using digital technologies to manage their own health, they are adopting virtual…
Despite advances in cancer treatments, some patients may say “no”
KEY TAKEAWAY: For cancer patients’ quality of life is an important issue when deciding on treatment options, but older patients may be more likely to forgo treatment because they just…