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Month: April 2018

Medical device the rule of thumb seems to be luck over science

Posted on April 30, 2018

KEY IDEA:  Seventy million Americans have a medical device implanted within their body. “When it comes to medical devices, we built a system that doesn’t work,” David Kessler, the former…

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We’re moving closer to a single payer system

Posted on April 27, 2018April 27, 2018

KEY TAKEAWAY: [inlinetweet prefix=”” tweeter=”” suffix=””]In 2016 America spent $10,348 per person on health care, roughly twice as much as the average for comparable rich countries[/inlinetweet], according to the Kaiser…

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Pharma trade magazines: Worthless?

Posted on April 25, 2018

KEY TAKEAWAY:  The pharma industry has helped a lot of people live longer, more productive lives, but the industry also has a lot of self caused problems from high drug prices and…

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Novartis integrates social media with Cosentyx campaign

Posted on April 24, 2018April 24, 2018

KEY TAKEAWAY: Cosentyx is using Cyndi Lauper, and patients to talk about plaque psoriasis.  The strategy features a website on Tumblr as well as full integration with Ms Lauper on their branded…

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Patients: Pharma websites don’t talk to me”

Posted on April 23, 2018

KEY TAKEAWAY: “How can a pharma company try to sell me a product when they don’t understand what I’m going through?”

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Consumers are increasingly using digital technologies to manage their own health

Posted on April 22, 2018

KEY TAKEAWAY: Research suggests that emerging technologies are shifting the composition of the care team.  Consumers are increasingly using digital technologies to manage their own health, they are adopting virtual…

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The digital patient today

Posted on April 20, 2018
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Despite advances in cancer treatments, some patients may say “no”

Posted on April 19, 2018

KEY TAKEAWAY: For cancer patients’ quality of life is an important issue when deciding on treatment options, but older patients may be more likely to forgo treatment because they just…

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