Why TV will remain the first priority for DTC


-TV will continue to dominate DTC spend due to online ad fraud and fraud at point-of-care.

-While only 7% of viewers have asked their doctor about advertised medications TV still generates high awareness.

-TV ads are meant to drive people online, but pharma is dropping the ball with the connection between awareness and conversion.

-Blame lies with DTC marketers who want to “show that they are doing something” and agencies which are great at patting themselves on the back for DTC spots. Continue reading

Healthcare CEO’s don’t give a damn about patients


-Consumer Reports survey of 1,200 adults who currently take prescription medications. During the past year, 22 percent of them—which comes to an estimated 27 million Americans—experienced a price hike for one or more of their medications.

About 20 percent said they said they didn’t fill their prescription at all because of costs.

-More than a quarter of people blamed their insurer for their drug price increase.

-According to the Centers for Disease Control and Prevention, nearly 40 percent of adults younger than 65 who get insurance through their employer had high-deductible plans in 2016. That’s up from 26 percent in 2011. Continue reading

Healthcare costs: some pesky facts


-The US spends the most of any country in the world on healthcare in terms of percent of GDP, sitting around 18% as of the most recent data.

-After accounting for inflation, healthcare expenditures increased by $933.5 billion between 1996 and 2013.

– 50% of the increase was simply due to higher prices.

-Different chronic diseases had different patterns of price increases. The biggest increase was seen in diabetes care driven largely by rising costs of pharmaceuticals.

-The unhealthiest states were all heavy Republican states  with Mississippi at the bottom of the rankings, followed by Louisiana, Arkansas, Alabama, and West Virginia. Mississippi and Louisiana struggle, particularly with high rates of smoking, obesity, and poverty among kids.

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Pharma: Tax dodgers and price gougers?


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