- Illness symptoms/treatments and medication are most frequently cited as the types of health- related information sought online.
- Healthcare information concerns abound, particularly when it comes to credibility.
- 83% of Healthcare Information Seekers who are exposed to health information on social media are concerned about incorrect or misleading medical information.
- Only 35% of Healthcare Information Seekers who use social media report that, in their experience, the information on social media is mostly accurate
Source: Weber Shandwick, in partnership with KRC Research