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Overall online health seekers display awareness of potential problems related to online health information seeking. The need for enhanced patient communication skills and eHealth literacy assessments that are accompanied by targeted resources pointing individuals to high-quality credible online health information,
Today, every organization should have a patient insights person person for each brand, but pharma companies can ill afford to debate how to respond to these insights with weeks or months worth of meetings. Patients insights are a valuable tool, but the debate is raging on whether these insights should be used to help patients or further business objectives.