- Astra Zenica has been promoting Tagrisso via Twitter with an embedded video, but unless the awareness of the product is high it may be a waste of money.
- The video is eye-catching but…
KEY TAKEAWAY: Every year social media, Twitter, has been increasing during ASCO. Not only among doctors and pharma companies, but among patients and caregivers as well. It’s time to separate the facts from the promotion at ASCO. Continue reading
KEY TAKEAWAY: 30% of social media users prefer social care to phoning customer service and this is happening across age groups and income brackets: 17% of people older than 55 prefer social media over the telephone for service, and nearly half of people earning more than $200k per year prefer social media over live interactions for customer service. Continue reading