The debate on TV vs. online pharma ads

  • [inlinetweet prefix=”” tweeter=”” suffix=””]U.S. adults, internet use for health information is vast and growing; 8 in 10 adults say they use the internet for health and wellness purposes, an increase of 13% since 2015. (Source: Kantar)[/inlinetweet]
  • T[inlinetweet prefix=”” tweeter=”” suffix=””]two in five ailment sufferers have seen or heard healthcare advertising on the internet or on a mobile device within the last year. (Kantar)[/inlinetweet]
  • Among the 61% of patients who had researched prescription drugs online in the past 12 months, 34% had requested a specific prescription drug at least once.
    Among patients who had requested an Rx, 25% were prompted to do so by a TV ad and 25% by ads seen online. (DRG)
  • [inlinetweet prefix=”” tweeter=”” suffix=””]An average 80 DTC ads air every hour on TV[/inlinetweet] (Axios)

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