Healthcare is the midst of a radical change maybe the understatement of all time. Whether healthcare marketers are prepared for and embrace the changes is another story but there are a wealth of opportunities if they are willing to lead instead of waiting to see what happens. Here are some key trends in healthcare marketing that we all need to be aware of…
I love the challenge of marketing to empowered patients and believe that we can all make a difference. I am on the Editorial Board of PM 360 magazine and have written extensively about healthcare marketing because of my 12 years experience in DTC and eMarketing.