Healthcare is the midst of a radical change maybe the understatement of all time. Whether healthcare marketers are prepared for and embrace the changes is another story but there are a wealth of opportunities if they are willing to lead instead of waiting to see what happens. Here are some key trends in healthcare marketing that we all need to be aware of…
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The beginning of a new year has many businesses evaluating and re-evaluating their annual marketing budgets. With the overwhelming speed that technology continues to advance, the growth of social networking and growing popularity of mobile devices, these are two vitally important considerations in our spending.
Mobile devices make up an increasing share of TV and video viewing with 72 percent of consumers using mobile devices at least weekly for video viewing. Even late adopters are becoming advanced video users with as many as 41 percent of 65–69 year olds studied stream on-demand/time shifted TV and video content on more than weekly basis. The number of …