- 74% of Americans think the integrity of mainstream social media sites are diminishing and are less likely to use them to find trusted information. (Source: Tapatalk)
- 80% trust responses on a specialized forum more than those on Facebook
- 72% say forums are more reliable for trustworthy information.
If you search the Web you’re going to find a lot of statistics on social media and health, but what you’re not going to find is how and why people are using social media for health. The truth is we really don’t know how consumers are using social media when it comes to making health choices. There is a lot of work, research, to be done, but according to Kelton only 6% of visits to a pharma site were from social media. However, here are some reasons to even question that data point. Continue reading