Social media is not going to save DTC marketing

pharma-social-e1327686232762-290x250If you search the Web you’re going to find a lot of statistics on social media and health, but what you’re not going to find is how and why people are using social media for health. ¬†The truth is we really don’t know how consumers are using social media when it comes to making health choices. There is a lot of work, research, to be done, but according to Kelton only 6% of visits to a pharma site were from social media. ¬†However, here are some reasons to even question that data point. Continue reading