Big changes in DTC marketing warranted, but it comes with risk

KEY TAKEAWAY: Alexa’s monthly users have increased by 325 percent in 2017, equivalent to 2.8 million users. [inlinetweet prefix=”” tweeter=”” suffix=””] At the same time DRG reported that 1 in two people have gone online for health information.[/inlinetweet] The DTC playing field is changing, but can pharma marketers align their organizations to take risks? Continue reading