KEY TAKEAWAY: While DRG and other research organizations continue to show that people are visiting pharma product websites an analysis of online metrics continues to show that they aren’t meeting the needs of online health seekers. Continue reading
KEY TAKEAWAY: Pharma product websites, according to the latest qualitative research, are still not providing people with the information that drives them into their doctor’s office to ask for a prescription. Continue reading
KEY TAKEAWAY: 85% of the content on pharma product websites, has never been read by visitors so why doesn’t pharma optimize content to keep people on their website longer? Continue reading
KEY TAKEAWAY: Each disease condition has unique online characteristics with online health seekers. It’s a mistake to take any “generic” research and apply it all health conditions. Continue reading
KEY TAKEAWAY: According to DRG 31% of adults leave a website if they can’t get the information they want in a couple of clicks and 45% of online adults don’t trust online information because of fake news. Pharma is letting these opportunities go down the drain. Continue reading
KEY TAKEAWAY: Online health seekers are on a journey that is very personal. They will go to a lot of websites to get the information they need to make a decision about treatment options and while pharma websites are part of that journey there is a lot of room for improvement.
KEY TAKEAWAY: Continued research indicates that consumers don’t view pharma companies as experts in providing health information and will visit other health sites to obtain information on health conditions. Continue reading