Change is coming to drug pricing, whether it’s painful or not

  • Some pharma companies have seemingly defied the emphasis on drug costs by raising drug prices.
  • Change is coming to prescription drug pricing, whether it’s painful or not for pharmaceutical companies,” Health and Human Services (HHS) Secretary Alex Azar said in a speech Monday at a health policy conference.
  • “The drug companies that recently increased prices will be remembered for creating a tipping point in U.S. drug pricing policy,” Azar said.
  • Drug prices were raised because Wall Street is their primary customer, not patients.

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Media sensationalism and pharma

  • Today the media attracts readers with sensational headlines,but rarely researches data in-depth to provide readers with unbiased content.
  • Stories attacking drug prices continue to ignore the real problem with healthcare costs such as the costs of preventable health problems and rising costs of a hospital stay.
  • Pharma tries to fight back via PhRMA, but because they are the lobbying arm of the pharmaceutical industry their credibility is very low.
  • The only way to win the hearts and minds of people is by a “human” approach to drug marketing and putting a personality on big drug companies.

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