Pharma has a huge problem beyond revenues

  • According to the Conference Board worldwide, only 13 percent of workers feel “engaged”—meaning enthusiastic at work and committed to their companies—according to Gallup, which has tracked this since 2000.
  • Employees are merely the fuel that generates sales growth.
  • If you’re living in fear of losing your job, then all of your decisions and actions are geared to preserving your job rather than taking risks.

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Is pharma its own worst enemy?

Make sure your worst enemy is not living between your own two earsOne of the questions I get asked and asked again is “why haven’t most pharma companies changes in their approach to DTC and digital marketing?”.  The answer to this is complex, but at its heart most major consulting research has indicated that time and time again pharma is a laggard when it comes to change and hiring people who can really question current thinking when it comes to meeting the needs of consumers of healthcare. Continue reading