Tag Archives: Patient

They’re my patients

mypatientsWhile talking to a product manager at a biotech company I noticed a hand written letter pinned up on her office wall.  When I started to read it I saw that it was from a patient who was wrote to say “thank you” for the product that she works on.  “I keep that letter there to remind me of what’s really important here.  People like her sometimes get lost in all the meetings and maze of getting things done”.  Amen ! Continue reading

It’s not about online health information, it’s what consumers do with that information

There is a lot, and I mean a lot, of health information on the Internet.  Unfortunately there is also a lot of bad health information on the Internet and consumers have to pretty much figure out for themselves which sites offer credible and good health information, that they can understand, and which ones are full of garbage.  What we should be worried about however is not all the health information that’s out there but what decisions consumers are making with information in hand. Continue reading

Making product websites more effective

The rise of people using the Internet has probably done more to make DTC marketing ineffective than any other consumer behavior.  Yet with more and more people using the Internet for health pharma marketers have not evolved their online marketing to meet changing needs and wants of empowered patients. Continue reading