Tag Archives: Online search

Online health: trust & search differences

UnknownKEY TAKEAWAY:  An online strategy for health has to think about where users are in their health care search.  Those who are not yet diagnosed search the Web for health information much different than patients who are, for example, living with chronic health conditions.  DTC marketers also need to think about “caregivers” and “Dr Mom” who spend more time looking for answers on a broad spectrum of health topics. Continue reading