- Social networking use among Internet users ages 50 and older has nearly doubled –from 22% to 42%.
- This demographic is a sweet spot for healthcare marketers.
- News sites still remain the most trusted online healthcare resource (68 percent), while user-generated contributions on Wikipedia, Facebook, Twitter, YouTube and blogs are used less frequently (54 percent), according to results from a national consumer survey conducted by Makovsky + Company. Continue reading
According to the Journal of Medical Internet Research “Results suggest that blogging about chronic pain and illness may decrease a sense of isolation through the establishment of online connections with others and increases a sense of purpose to help others in similar situations.” However, do they really want or need biopharma to be part of the conversation ? Continue reading