An Altarum Institute survey found that most consumers seek health care information from providers, friends and family, and online searches. Of all information types, consumers are most dissatisfied with health care cost information . This is especially true for lower-income and uninsured consumers.
I have been in healthcare marketing for over 15 years yet today I am having trouble keeping up with all the healthcare news and changes in insurance because of the Affordable Care Act. Who is thinking of patients today as the complex world of online health information continues to evolve and change ? Continue reading
POST SUMMARY: As health care systems around the world shift toward models that emphasize self-care management, there is increasing pressure for patients to obtain health information online. Overall online health seekers display awareness of potential problems related to online health information seeking. The need for enhanced patient communication skills and eHealth literacy assessments that are accompanied by targeted resources pointing individuals to high-quality credible online health information, and the need to remind patients of the importance of consulting a medical professional when they use online health resources to diagnose and treat a health issue is a substantial gap. Continue reading