POST SUMMARY: A small number of publishers are serving most of the non-viewable impressions. 56.1% of all impressions measured are not seen, but the average publisher viewability is 50.2%. Continue reading
Size matters:Online ads
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POST SUMMARY: A small number of publishers are serving most of the non-viewable impressions. 56.1% of all impressions measured are not seen, but the average publisher viewability is 50.2%. Continue reading