-Forrester Research released a report saying that social media marketing on Facebook and Twitter is substantially worthless.
-It appears that most of the new technology-based advertising methodologies have delivered substantially less than promised.
-Social media sites are quickly evolving into just another channel for delivering traditional interruptive advertising. Continue reading
If your company is spending money on online advertising, you are almost certainly being robbed. (And remember, Google is one of the world’s largest sellers of online display ads.) Recently The New York Times ran a story claiming that 57% of online video ads are never seen. CNET reported on a study by research firm Incapsula that found , unsafe, non-viewable or unknown.”
KEY TAKEAWAY: According to Fierce Pharma “Outcome Health went into crisis communications mode after a Wall Street Journal article last week said the fast-growing pharma services company had misled its advertisers. Within hours, the company posted a letter to clients—on its website and social media—outlining in detail how it was addressing the problem”. Just pile on the fraud! Continue reading