Lowering the fraud of online ads

KEY TAKEAWAY: Online ad fraud is shaking the online¬†advertising industry at a time when advertisers are pouring a ton of money into the channel. ¬†However, what’s been overlooked is that the creative for most online ads is horrible. If pharma marketers want to lower the risk of online ad fraud and improve metrics they have to do two things: ditch programmatic and improve online ad creative. Continue reading