POST SUMMARY: Grass roots marketing is not dead as Biogen gets MS patients and caregivers together for a talk on fighting MS with new medications. However, execution is hindered by a “dead link”.
POST SUMMARY: Patient insights provide valuable opportunities for pharma marketers to get closer to their customers (patients) but only if DTC marketers are listening and act quickly to provide tools and health information that drive patient needs and brand objectives. Continue reading
While the FDA ponders the use of social media for DTC marketing marketers can still use this channel to provide patient insights into specific disease states, medications and treatment options. I had a chance to take a deep dive into social media for MS patients and uncovered specific needs and segments of patients. Continue reading