Medical apps for chronic diseases have quality issues

KEY TAKEAWAY: Dr. James Madara, CEO of the American Medical Association (AMA), during the 2016 Annual AMA meeting said “the current landscape of medical IT innovation has lack of evidence and medical oversight in a new areas of healthcare that could present potential dangers for patients. Continue reading

Little evidence that apps can effectively reduce lifestyle diseases

imgresThe Journal of Health Communication recently published a paper raising serious concerns about the attention and hope piled onto such technology, largely because so much of it was “unsupervised” and relied on patients’ faithfully recording their activities.  This year researchers at Johns Hopkins published one of the first papers to put health apps through a sort of rigorous equivalent to medical trials. The findings showed the apps were mediocre at best. Most of the apps’ ability to manage disease was of “low quality, and nearly all were undertaken in high-income countries,” they wrote.  Continue reading

Mobile apps for pharma: Opportunities exists

POST SUMMARY: Developing an app may not the answer for DTC marketers who want to improve bottom line results.  Apps require a lot of money to develop and most patients don’t want to be reminded that they have chronic health problems but there are opportunities for tose willing to blaze new trails NOW. Continue reading