Tag Archives: Mobile apps

Mobile health apps: a new opportunity for healthcare marketers

According to eMarketer: 43 US consumers switched to smartphones in the time it took you to read this.  As  healthcare moves to the efficiency of online communications the development of health apps is going to continue to play a bigger role in healthcare.  Biopharma marketers should be developing capabilities and learnings now when it comes to mobile apps for health because the future is in mobile. Continue reading

The gap between the promise and reality of mobile health

mhealthAccording to Mobile Health news…there are more than 43,000 healthcare apps available from the US iTunes store, but only about 16,275 of those are patient-facing apps with “genuine” health content.  Furthermore, in an analysis of the Google Play Store, IMS found that 50 percent of health apps are downloaded fewer than 500 times and just five apps account for 15 person of all health app downloads.  A new study from the IMS Institute for Healthcare Informatics of the Google Play Store found that 50 percent of health apps are downloaded fewer than 500 times and just five apps account for 15 person of all health app downloads.  While mobile health is continually being hyped the gap between the promise and the reality looms large. Continue reading